Case study · Luxury Retail04 / 18

Bilingual Jewelry Storefront

A bilingual showcase for individual pieces.

The challenge

A jewelry business selling one-of-a-kind pieces to English and Japanese speaking customers needed every piece presented with its certificate and price, and an easy way for the owner to keep the catalogue and enquiries current.

What we built

A bilingual retail platform that showcases individual pieces through galleries, pricing and certificates, and turns interest into purchase enquiries. An owner portal handles catalogue updates, image uploads, availability tracking and customer enquiry management.

The AI layer

  • Planned: bilingual product descriptions drafted for the owner to approve.
  • Planned: recommendations tailored to each customer's preferences.
How it works

The workflow, step by step.

  1. 01Owner uploads a piece
  2. 02Certificate and price attached
  3. 03Listed in English and Japanese
  4. 04Customer enquires
  5. 05Owner follows up
Architecture

How the pieces connect.

Inputs
  • Product photos
  • Certificates
  • Prices & availability
The system
  • Product galleries
  • Certificates & pricing
  • Purchase enquiries
  • Owner portal
  • Availability tracking
  • Enquiry management
Planned AI
  • Bilingual product descriptions drafted for the owner to approve
  • Recommendations tailored to each customer's preferences
People
  • Customers
  • Owner
  • Sales
Outputs
  • Bilingual product pages
  • Enquiry pipeline
  • Up-to-date catalogue

Functional architecture. Integrations and hosting are tailored to each client's environment.

Modules

Everything in one system.

01Product galleries

Rich galleries for each individual piece.

02Certificates & pricing

Certificates and prices presented with every piece.

03Purchase enquiries

Interest captured as structured enquiries.

04Owner portal

Catalogue updates and image uploads without a developer.

05Availability tracking

Pieces marked available, reserved or sold.

06Enquiry management

Every customer conversation tracked to a result.

Interface preview

What your team would see.

Illustrative interface · sample data
Who uses it

Built around real roles.

Customers

Browse pieces and send enquiries.

Owner

Manages the catalogue and every enquiry.

Sales

Follows up enquiries through to purchase.

In practice · illustrative example
The owner uploads a new sapphire ring with its certificate. It appears in the English and Japanese galleries straight away, and when a customer in Osaka enquires, the enquiry arrives in the portal with the piece attached.
Build your version

Start here, extend further.

Capabilities we can build on this foundation for your version of the system.

  • 360° product views and virtual try-on
  • Private viewing appointment booking
  • Certificate verification links for each piece
  • Wishlists with price and availability alerts
  • Multi-currency pricing for international buyers
Questions

What clients ask us.

Can we update the catalogue ourselves?

Yes. The owner portal handles pieces, images, prices and availability without a developer.

Can customers pay online?

The storefront is designed around enquiries for high-value pieces. Online payments can be added for your version.

Can you build a version of this for our business?

Yes. Every system starts with a discovery conversation about your workflow, data and goals, and we adapt the design to fit. Most engagements produce a working, testable system within a few weeks to a couple of months, depending on scope.

Can it integrate with the systems we already use?

Integration with existing tools such as ERPs, accounting packages, databases and document stores is scoped during discovery, so the system fits around how you already work.

Build your AI operating layer with Airmid AI.

Let us turn your data, documents, processes, and expertise into a durable competitive advantage.

Book a consultation →